I sell at auction?
is often one of the first questions asked an auctioneer. One response
is why are
precious art pieces such as
Rembrandt or Monet sold at auction? Why are sports collectibles such as
Babe Ruth or Lou
Gehrig items sold at auction?
Answer, AUCTIONS WORK!!!
private treaty selling who is more or less in control? The buyer,
because the seller wants to sell, he
doesn't want to let the buyer "get away", so the seller usually
conforms to demands made
by the buyer. "This offer is made
subject to financing, inspection, zoning, etc".
the terms and conditions of the auction are established by the
auctioneer & seller and
known to all buyers. If the buyer
doesn't conform to the terms someone else will. The buyer must conform
terms & conditions of the
auction and the seller stays in the drivers seat.
Urgency & Competition To Buy Is Created
Buy this property today, because
be available tomorrow. The auction
method of marketing creates competition that is not there with private
In private treaty you have one buyer
and one seller, offers, counter-offers, and the slow negotiation
process are swiftly
turned into an exciting, urgent
bidding competition. The auction brings all buyers together competing
against each other
to be the highest bidder, all being
forced to make a decision now, thus increasing the sales price.
High Holding Costs Avoided
by private treaty, how long will it take to sell
a piece of property? For real
estate it could take 6 months, 1 year, 2 years, maybe longer. How much
spend in interest, taxes, insurance
and maintenance on the property to keep it looking its very best?
Not to mention the "time value of money",
what else could your money be doing for you? The
quicker you sell your property, the
greater the bottom line. We can usually have your property SOLD FAST.
Auction Marketing Attracts Attention
Consider this, driving along you pass
2 similar pieces of property each with a sign. One sign reads "FOR SALE", the other reads "PUBLIC AUCTION".
Which one would immediately get your
attention? An auction sign draws the attention of people and gets them
like no private treaty sign can.
The National Association of Realtors estimates that 30% of the real estate sold
this year will be sold at auction.
marketing plan is different. By using signs, newspaper, specialty
mail brochures and depending on the
type of auction we may feel that radio or television is necessary to
reach all the prospective
method of marketing accelerates the process of selling property by
compressing the marketing
period. Rather than putting a "FOR
SALE" sign on the property waiting for someone to purchase, YOU are
now or lose the chance".
Why Tarter Realty & Auction?
Because your trust deserves the highest
quality of professional & personalized
auction doesn't happen by accident, it depends on proven experience,
& successful marketing. It's a
coordinated event in which every aspect of auction must be carefully
executed. From the initial
inspection of the property by one of our highly qualified associates,
determining what our
clients goals are, the advertising
plan, pre-auction preparation, auction day, to the post auction duties.
You can be assured
that we will work for you!!